My Eyes Keep Playing Tricks on Me . . .

For some reason, I keep seeing the word "flutaphone" even if it's not there. It all started the other day when I was reading something with the word "flute" in it. My eyes deceived me. I thought it said "flutaphone" until I blinked. Then I saw a word that simply began with an "f" and ended with an "e" and my mind saw "flutaphone." Just a minute ago, my eyes turned "iPhone" into "flutaphone." Will this word keep haunting me until Bill finally reaches his 49 uses?