The Tastemakers

Sax, David. The Tastemakers: Why We're Crazy for Cupcakes But Fed Up with Fondue. New York: Public Affairs Books, 2014.

Have you ever wondered how food trends begin and end? Author David Sax takes a look at how some food trends began, why some of them decreased in popularity, and how some will likely continue. He also takes a look at political and economic factors in the food industry. He includes a bibliography for each chapter at the end rather than utilizing footnotes in his narrative. From cupcakes to Indian cuisine, from food trucks to fondue, he takes a look at the culture of food in American society. I found the book interesting in places but bogging down in others. The review is based on an advance e-galley provided by the publisher through NetGalley for review purposes.